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The Web Summit of 2008
from: Deb St. George - WonderRanchPublishing.netIn November of 2008, the fifth Web 2.0 Summit was held in San Francisco to review and talk about issues, strategies, and the potential future of the Internet economy. This was no small-scale endeavor; more than seventy business leaders did interactive presentations regarding where Web 2.0 was, and where it might go.
The keynote speakers included a varied bunch. Shai Agassi, founder of Better Place, has dedicated his company to finding a means of ending our dependency on oil. Through Better Place, he is striving to create a network of people, government and businesses that will get people to adopt electric cars and other vehicles as a means of mass transit. Along those same lines, April Allderice also spoke on alternative energy, and how the internet can help advance it. Her company, MicroEnergy Credits uses mobile phones and internet communication to link micro-financing and the carbon market. As a result, people are able to make cleaner and better choices regarding energy.
Then there was Chris Albinson, one of the top people at Panorama. His company works on the whole concept of internet technology investments. He talked about the power of using the Launch Pad aspect of Web 2.0 for a variety of applications.
Of course, no conference on Web 2.0 would be complete without speakers from Microsoft. Ori Amiga, part of the company’s Live Mesh offering, spoke on the efforts to create mobile platforms that are offered via Windows Mobile. As anyone with a PDA or cellphone knows, that software package allows people to connect to the Internet from virtually any mobile device.
Lance Armstrong also spoke, and some people might wonder what a champion bike rider could contribute to such a conference. As he’s a cancer survivor, he spoke on the power of Web 2.0 in connecting cancer researchers around the world, and its value to cancer patients. Not only can they get information on the disease and treatment options, but through social networks like Facebook, MySpace etc they can interact with other patients. Just knowing someone else is going through the same thing and can offer some moral support can be very helpful to a patient.
On the subject of business marketing by using Web 2.0, Craig Atkinson spoke on the power of the digital landscape, and how it relates to marketing. Also, Ken Auletta contributed to this same subject. He was the first to popularize the information superhighway, and he’s written a host of books on the leading figures of the internet.
Another powerful aspect of Web 2.0 is the ease with which video can be incorporated into a website or social network place like Facebook, MySpace etc. This is Andrew Baron’s specialty. He created a daily online video show called Rocketboom, and spoke at length about how people can use video.
These people represent just a brief overview of some of the talent assembled at that conference. Given the power of the Internet, and its huge potential for the future, we can only wonder what subjects will be covered in upcoming conferences.
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