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Internet Engagement Web 20 Article
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Top 10 Web 2. 0 Techniques to Improve your Customer Service
from: Deb St. George - WonderRanchPublishing.netThere is more to Web 2.0 than a fancy name and scary technology. Web 2.0 is about bringing the internet to people and making it more accessible. These technologies provide businesses and other organizations with great ways in which to make a radical improvement in the ways that they interact with their customers. You can have better customer service and consequently more sales and higher profits by making proper use of Web 2.0 technologies.
The term ‘Web 2.0’ embraces a whole raft of new technologies which allow you to personalize your Interne presence and interact with your clients and business partners. Social networking on places like MySpace and YouTube are popular parts of Web 2.0 as are blogging and Wikipedia entries. For businesses, the trick is in harnessing all this potential to present a coherent, professional brand that people will trust.
You can be helped in this by the interactive nature of Web 2.0 as it allows you to get feedback from people about how your company s doing and how it is perceived. Don’t be scared by this feedback. Embrace it and use it to tailor and improve your services.
Here are the Top 10 ways to use Web 2.0 to improve your company brand and give a better service to your customers:
Be interactive – real time chat, linguabots or even instant messenger can all be used to really chat with your customers, find out what they are thinking and act upon what they tell you. That way you know you are giving people what they want.
Personalization – tailor the content of your online presence by reacting to the feedback you get. Answer queries personally, not just with standard answers. Give out special offers and provide people with the information they request.
Use RSS feeds – this is a great way to update your website regularly and automatically so you show your business is keeping up with relevant developments in the real world.
Build user communities like chat rooms and newsgroups where people with like-minded interests can be of mutual support to each other.
Blog away – get in touch with your clients trough blogs relevant to your business. Find out what they want and show them that they can get it through your business.
Link up through social networking – tailor the information you give out to people but then put it out there so people know who you are, what you do, and how to find you.
Search engine optimization – make sure your website content is tailored to the content that people are searching for. Direct people easily to the pages they want to see.
Allow tagging – let people rate how useful your content is. That can give a real boost to your online presence and search engine ratings, as well as helping you to refine and improve your content.
Use wikis to show you know your stuff technically and let people know what you do.
Use podcasts and videos to give the most dynamic, current information updates possible.
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